Wisconsin Lottery to Use gemintelligence™ Customer Relationship Management System


Lapis Software Associates, LLC announced today that its lottery sales force automation software called gemIntelligence™ will be used by the Wisconsin Lottery as its new customer relationship management (CRM) system.

The Wisconsin Lottery awarded its request for proposal (RFP) to IGT, and included in the Lottery's requirements for a new gaming system was a sales force automation solution that could upgrade the Lottery’s capabilities to manage its retail locations. gemIntelligence™ will provide IGT and the Wisconsin Lottery with a web-based solution that can be customized, including working with Microsoft Office, State email applications, and end user devices.

“Upgrading from the current CRM system to gemIntelligence™ means Wisconsin Lottery retailers, Field Marketing Representatives and Lottery management will have the advantage of real time visibility into service levels, inventory, and many other drivers of revenue growth. Their ability to use a single, easy-to-use application that works with their state web-based resources on all devices will help improve productivity,” said Adam Shapiro, gemIntelligence™ Solution Architect.

gemIntelligence™ provides lotteries with a powerful Sales Force Automation/Retail Management Solution platform which enables lotteries to use a more customized application that quickly turns their retail performance best practices into automated solutions. With Lapis’ innovative “Always-On Architecture,” lotteries can take advantage of real time information and full visibility anywhere, anytime, and using any mobile/web device.

"We appreciate the thorough RFP evaluation process, and look forward to the opportunity to collaborate with the Wisconsin Lottery and IGT. gemIntelligence™ is a customizable, flexible platform which supports emerging best practices to help increase retail performance and revenues,” said Jean Lombard, President of Lapis Software Associates.

About Lapis Software Associates Since 1994, Lapis has provided the global lottery industry with a wide range of information technology products and services spanning point of sale device software, communications, gaming transaction systems, back-office software solutions, mobile applications and other automation solutions. Solutions and services from Lapis support some of the largest lottery operations, generating billions of dollars worldwide, while giving clients a trusted partner for innovations that work in the unique environments of regulated gaming.

Since 2012, gemIntelligence™ and its companion web application gemRetailer have rapidly earned recognition as some of the leading, lotteryspecialized software innovations. For more information, contact info@lapis.com or call 973-884-4006. www.lapis.com

*This Press Release was approved by the Wisconsin Lottery


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