The Minnesota State Lottery selected gemIntelligence™ as a part of the Lottery’s competitive procurement process for a new Online Gaming System.
In its RFP, the Minnesota State Lottery sought a partnership in which the Lottery can create a state-of-the-art multi-channel, player-centric business model, including CRM solutions. The Lottery has been using an internally developed sales force automation system, and will upgrade to gemIntelligence. The Lottery included increasing flexibility and improving time to market as key business objectives for its next systems.
“Our overall goal is to continue improving our systems to support more agile innovation. gemIntelligence will help us do that for our sales force automation and increasing our support for our retailers”, said Ed Van Petten, Minnesota State Lottery Executive Director.
gemIntelligence provides lotteries and their retailers a full suite of office and mobile software applications. By combining powerful, but easy to use sales force automation applications with a flexible and customizable platform, lotteries can quickly turn their retail performance best practices into automated solutions. With Lapis’ innovative “Always-On Architecture”, lotteries can take advantage of real time information and full visibility anywhere, anytime, and using any mobile/web device.
“The Minnesota State Lottery is known for its innovation. We really look forward to working with the Lottery because gemIntelligence was designed to be a customizable and flexible platform to support emerging best practices”, said Jean Lombard, President of Lapis Software Associates.