The different modules comprising gemEnterpise™ are divided into a Core Modules set and an Extension Modules set.

Core Modules

Retailer Management provides a master retailer repository that synchronizes data with other systems in the enterprise. It provides a “cradle to grave” tracking of all retailer activity and a historical audit trail. The Retailer Management module acts as the control center for all customer relationship management issues, by tracking all communications with retailers, whether via email, phone or hotline support. Additional support for chains and key accounts are also offered, since these accounts have unique requirements.

Retailer Accounting module provides a central repository for all retailer accounting across the enterprise. The benefit of this module is amplified when the Lottery sells on-line, instant and video products using a combination of transaction systems and vendors. It allows Lotteries to invoice retailers in a consolidated manner, regardless of how many products are sold.  The Retailer Accounting module can also be adapted to interface to other standard accounting systems a Lottery may be using.

Prize Payment and Claims Management provides a Lottery with all the functions to efficiently manage the payment or claiming of prizes. It allows Lotteries to set up a sequence of checks that need to be performed with other agencies and external systems before authorizing the payment of larger prizes. It also manages:

• Gaming tax capturing and reporting
• Check printing
• Multiple winners on single tickets
• Jackpot prizes and the calculation of annuity amounts
• Withholding percentages for non-residents

Integrated Game / Product Management becomes an essential component when Lotteries are using multiple sales channels for their games and products. It allows the Lottery to have a consolidated view of a product performance by integrating product data from various sales channels and gaming transaction servers. This module is primarily used by other gemEnterprise™ components to obtain integrated product data.

Marketing and Sales Module provides all the marketing information and functions needed by the marketing organizations within a Lottery. It provides local as well as remote access to retailer activity ensuring marketing and sales representatives can get all the information they need for managing their clients. Area and territory managers can create thresholds on sales and other retailer activity so that they will automatically be notified when these levels are exceeded.

Management Information / Decision Support allows Lottery executives to view the information in many different ways so that they can make informed business decisions. It provides a central view by bringing together all the pertinent information from all the various systems and modules within the Lottery enterprise.

Extension Modules

Instant Ticket/Logistics Management is an optional module that provides physical product logistics support for both ordinary and secure inventory, including support for Instant Ticket logistics. Functions include warehousing, inventory, distribution, returns, and stolen/damaged/lost merchandise. The product can be used in a stand alone configuration or integrated with existing POS networks and Instant Ticket gaming transaction systems to provide a single, centralized point of control for all the lottery's physical product inventory. Significantly, the module can also be coupled with our separately available gemInstant™ instant ticket game transaction server, thus forming the basis for a complete Instant Ticket management system.

Player Management and Loyalty is an optional module that provides player registration and loyalty program support. In addition to a player registration database, the product supports player cards, Internet based registration, customized conventional and electronic mailings, automated winner notification, and other common loyalty functions. The module features open interfaces to allow connection to existing transaction systems in order to extend the loyalty programs to Point of Sale (POS) networks and other venues such as interactive television.

Call Center Support is an optional module that supports the Lottery's call center function. This module interfaces with other gemEnterprise™ modules such as Retailer Management and Accounting, Logistics, and Player Management to provide a complete and integrated call center automation solution. The module also provides open interfaces to allow the integration of third party call centers, such as an existing online POS vendor's technical help desk or an Instant Ticket telemarketing system.

Player Accounting This optional module works in conjunction with the Player Management and adds a complete stored value account system, allowing for non-cash lottery transactions and payments. The addition of this module allows lotteries to have a single player database and accounting system, regardless of the sales channel, and eliminates the duplication of player data between loyalty systems, interactive sales channels such as the Internet, subscription systems, and other applications.

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